18 April 2006

The ubiqutous vocho falls out of favor with capital's cabbies

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Many Mexico City cabbies still drive Volkswagen Beetles. The venerable cabs are gradually disappearing, however, as a city ordinance mandates that all newly-licensed taxis must have four doors.

Story by : David Agren

Martin Figueroa, a Mexico City cab driver, prowls the capital's Polanco and Zona Rosa districts in his green Volkswagen Beetle, searching for bargain-hunting passengers. On an average day the taxista (as Mexican cab drivers are known) makes 350 pesos, mostly by shuttling foreigners between their upscale hotels and the airport, although pirate taxis now pose unwelcome competition. He undercuts the prices charged by sitio taxis (vehicles assigned to stations that often use radios) because of his status as a libre (a taxi driver without a base) and his little green car, which due to regulations passed a few years ago in the Federal District, is set to go out of service within a decade.

The ubiquitous vocho (beetle) taxi, a long-time fixture on Mexico City streets, has fallen out of favor with many taxistas along with the capital's taxi regulator, which passed a regulation mandating that all new taxis must have four doors, leaving Volkswagen aficionados out of luck.

"Five years ago, it was almost 100 percent vochos," Figueroa comments, figuring that now only 30 percent of the approximately 120,000 Mexico City cabs are Volkswagens.

Nowadays taxistas mostly drive Nissan Tsurus and subcompact cars like the Hyundai Atos and tiny Chevys. The vocho stopped rolling off Volkswagen's Puebla assembly line in 2003, although the model is still fairly common on Mexican roads.

Figueroa works about 10 hours each weekday, driving a car that lacks power steering, air conditioning and a radio down the Federal Districts congested thoroughfares. As an independent operator, he makes a reasonable living. During an exceptional shift, he can earn up to 500 pesos, although, "You have to work all day to if you want to make (that)."

The taximeter in a Vocho starts at 5.60 pesos and climbs by 78 centavos every 250 meters. A ride in a newer libre taxi begins at 6.40 pesos. (Guadalajara taxi fares start at 7.74 pesos.) Sitio taxis, which often service hotels and office buildings, usually operate on a grid system, sometimes charging more than triple what a Vocho would.

Supposedly, the sitio taxis offer a more secure service, but Figueroa says licensed Vochos are usually safe too - despite their sketchy reputation.

"It's normal in a city so large that there would be problems," he comments. Both the U.S. State Department and Canadian government advise citizens not to hail taxis in Mexico City and to only climb into a cab associated with a reputable sitio. Stories of 24-hour kidnappings, where the victim is driven to a bank machine and forced to withdraw money, have become common. Virtually all vocho operators rip out their vehicles' front passenger seat, providing ample legroom for at least one occupant, but the unconventional exit route becomes a safety hazard - there's no easy escape in the event of a kidnapping.

All legal taxis, regardless of classification, sport license plates bearing the letter "L" for libre or "S" for sitio. The license number is also emblazoned across the roof and most drivers make their identifications easily available for inspection. Figueroa estimates 30,000 pirate cabs, which lack proper license plates, operate in Mexico City. Besides jeopardizing passenger safety, Figueroa says the pirate operators reduce profits for the legitimate drivers.

"There's a lot of competition," he explains.

"Unfortunately, it's reducing the number of available fares."

Still, Figueroa has no plans to give up his vocho until his taxi license expires in five years. Other Vocho drivers express similar sentiments.

Taxista Jose Antonio Castillo describes his Vocho as an "all-terrain" car.

He bought his Vocho for 70,000 pesos five years ago and insists, "It's still a good car ... it's really good on hills." The odometer has rolled over four times and now reads 419,527 kilometers.

Other taxistas show a little less affection for the vocho. Arturuo Rosas Vergara, a libre taxista, now drives a sub-compact Chevrolet painted red and white.

"It's more comfortable and uses less gasoline," he says.

As for getting behind the wheel of a vocho, he comments, "For a driver, driving it is tiring."

15 April 2006

Flag drops on two-horse race for governor




Photograph by : Farid Sanchez

Early polls give Arturo Zamora Jimenez (right) of the Institutional Revolutionary Party (PRI) an advantage over his main rival, Emilio Gonzalez Marquez of the National Action Party (PAN).

Story by : David Agren

The Jalisco governor's race officially started on April 1, pitting the former mayors of Guadalajara and Zapopan against each other. Wasting little time, both Arturo Zamora Jimenez of the Institutional Revolutionary Party (PRI) and Emilio Gonzalez Marquez of the National Action Party (PAN) commenced campaign activities at the stroke of Midnight.

In an abberation from the federal election, where Mexico's three big parties are running neck-and-neck, Jalisco's election should be a two-horse race as the left-leaning Democratic Revolution Party (PRD) seldom performs well in perhaps the country's most conservative state. Additionally, the PRI, whose scandal-plagued national campaign has been rocked by corruption allegations and high-profile defections, could recapture Jalisco, which has solidly backed the PAN since Alberto Cardenas first captured power in 1995.

Gonzalez, the former mayor of Guadalajara, launched his campaign in Colonia Ferrocarril, an impoverished Guadalajara neighborhood populated by Mixtec Indians. Zamora stumped in the Guadalajara barrio where he grew up.

Four other candidates also threw their hats in the ring: The PRD's Enrique Ibarra Pedroza, Oliva de los Angeles Ornelas Torres of the Social Democratic and Campesino Alternative, Fernando Espinoza de los Monteros of the New Alliance Party and Adalberto Velasco Antillion of the Green Party (federally, the PRI and Greens are running a joint candidate, but not in Jalisco). Jalisco residents select their new governor on July 2, the same day they elect a new president.

Early polls give Zamora an advantage. An El Informador poll pegged his support at 49 percent, six points better than Gonzalez. The PRD only garnered five percent, although, federally, PRD candidate Andres Manuel Lopez Obrador was the choice of 23 percent of jalisciences.

The race officially started two weeks ago, but pre-election politicking began more than a year ago. Both Zamora and Gonzalez seemingly governed their respective municipalities with an eye towards capturing Jalisco's top prize. Zamora ran numerous radio and television commercials and put up billboards in his fast-growing suburb boasting of new public works projects. Controversially, he allegedly paid a Mexico City columnist to pen favorable articles. Gonzalez went as far as to put his face on notebooks given to Guadalajara's public school children. Publicity budgets in both municipalities soared.

Before seeking public office, Zamora gained fame as a high-profile defense attorney; he defended two Huichol Indians accused of murdering San Antonio Express-News journalist Phillip True.

Gonzalez is an accountant by profession, but a long-time PAN operative. The unspectacular reign of his predecessor, Jalisco Governor Francisco Ramirez Acuña, could hamper the Gonzalez campaign. Ramirez seldom speaks with the media, frequently takes foreign junkets and governs in an aloof style.

Gonzalez appeared with both PAN presidential candidate Felipe Calderon and Governor Ramirez at rallies in the Los Altos region last week. Zamora, on the other hand, failed to appear in public with embattled PRI presidential candidate Roberto Madrazo at some Jalisco campaign stops. Editorial cartoonists in Guadalajara newspapers lampooned the pair, running sketches suggesting Madrazo needs an assist from Zamora, more than the former Zapopan mayor needs a boost from the federal PRI campaign.

From the Guadalajara Colony Reporter

07 April 2006

PAN courts young voters

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National Action Party candidate Felipe Calderon works the crowd at a youth rally in Tepatitlan de Morelos, Jalisco last Sunday.

Story by : David Agren

Four young breakdancers, dubbed the Beat Boys, performed to Kool & The Gang's "Get Down On It" at a National Action Party (PAN) youth rally in Tepatitlán de Morelos, Jalisco last Sunday, briefly enlivening the campaign headed by presidential hopeful Felipe Calderon - a man jaded members of the Mexican media covering the event described as lacking "charisma."

"He's a gray candidate," said El Universal reporter Sergio Javier Jimenez, using a Spanish expression for dull.

But on a campaign swing last weekend through the PAN heartland of Los Altos, a semi-arid region northeast of Guadalajara famous for tequila and ranching, Calderon scheduled a rally for young voters, an effort to claim the nearly 60 percent of Mexico's youth vote that PAN President Vicente Fox captured in the 2000 election. And while the press views Calderon as non-charismatic, he courts young voters through rallies, appearances on youth-oriented media programs and by offering an online video game that features the PAN candidate slaying dinosaurs - an unmistakable dig at old-school Institutional Revolutionary Party (PRI) operatives.

To the sounds of a specially-made pop track - of a somewhat more contemporary nature than Kool & The Gang - Calderon rushed into the Auditorio Morelos with less flash than the Beat Boys, although he drew a far more enthusiastic response than the pride of Lagos de Moreno, Jalisco. An especially rowdy section called out soccer chants, substituting, "Felipe," for the names of popular club teams.

Although not sporting ripped jeans, stud earrings or an "I'm too cool for you" attitude like the Beat Boys, the PAN candidate struck his own rebellious note. His campaign tour bus bears the slogan, "The disobedient son," a reference to his spats with President Fox, Calderon's upset victory over former interior minister Santiago Creel, the perceived party favorite, and the candidate's relative youth; he's just 43 years old.

The slogan fails to describe Calderon's straight-laced upbringing, though. The Harvard-educated son of an early PAN leader worked his way up through the party apparatus, serving as a federal diputado and later energy secretary. His wife previously sat in Mexico's Congress.

The PAN campaign arrived riding high in the polls - well, at least in one - which pegged support for Felipe Calderon at 36 percent, two points better than Democratic Revolution Party (PRD) candidate Andres Manuel Lopez Obrador. The former Mexico City mayor laughed off the results, but not before attacking the poll and pollster's integrity. No one in the press entourage believed the poll either. Two subsequent polls, though, showed the race tightening.

Speaking to a young audience clad in white party T-shirts, the Michoacan native passed over talking about the poll, although his campaign team passed out flyers highlighting the PAN's sudden surge. Likewise, he said little about the PAN's current bogeyman, Venezuelan President Hugo Chavez, a leader some Mexicans accuse of secretly backing Lopez Obrador. Some attendees, however, spouted off on both Lopez Obrador and Chavez.

"Peje (Lopez Obrador) ... wants to turn Mexico into a socialist/communist country like his allies Fidel Castro and Hugo Chavez," said Oscar Hernandez Zamora, 24, a Universidad de Guadalajara student.

Without mentioning the names of the other candidates, Calderon rebuked the PRD and PRI platforms, saying, "The world's changing and Mexico has to as well, in order to stay competitive."

Virtually everyone in the audience, waving PAN branded flags with the slogan, "Felipe Calderon, so we live better," reacted positively to the statement, or at least politely applauded - especially Jesus de Jose Galavis Ramirez, a business student at UNAM in Mexico City.

"We don't want a country like it was prior to 2000."

Calderon, wearing a blue shirt with a PAN logo and dress slacks, spoke like a teacher, delivering a brief history lesson on "a past you don't know very well.

"You have two choices: The past or the future," he said.

"The past represents PRI corruption."

He spelled out a grim tale of graft and misdeeds, starting with the bloody and inglorious reign of former president Luis Echevarria followed by the economic mismanagement of former president Jose Lopez Portillo, infamous for his spur-of-the-moment bank nationalization, and finally - every non-PRI politician's favorite whipping boy - former president Carlos Salinas, who left office on the eve of Mexico's last peso crash.

The audience - perhaps barely old enough to remember Salinas' administration - lustily booed the former president's name.

A wise-cracking motorist, passing by the Auditorio Morelos, showing a widely-held disdain for the entire political process, chortled: "La gente le pasa por una torta" (the people are lining up for a sandwich)," a reference to the PRI tradition of luring potential voters to rallies with promises of sandwiches and soft drinks before escorting the beneficiaries to polling stations. The practice continues in parts of Mexico. The PRD has resorted to similar, if somewhat less nefarious, methods too. Teachers at the Universidad de Guadalajara (a PRD hotbed) have dismissed classes early so students could attend Lopez Obrador rallies in the Guadalajara area and Ciudad Guzman.

Talk of giveaways riled some panistas, who said their party eschews such behavior.

"No one was herded in here," Jose de Jesus Galavis Ramirez said.

"We want people to come voluntarily."

Calderon promised less than his leftwing rival - PAN supporters regularly mock Lopez Obrador for pledging to lower the prices of gasoline and electricity. The panista, though, made a few pledges in Tepatitlan - all targeted at issues of importance to young voters, like offering businesses hiring people under age 28 a one-year vacation from IMSS payments and providing more money for jobs and education. He even promised - like Lopez Obrador - to clean up Lake Chapala.

Mostly, though, he spoke of change, not unlike President Fox, who raised expectations for a gobierno de cambio (government of change), but failed to completely deliver due to poor political management and opposition from intransigent PRI and PRD lawmakers.

The rally ended with a lunch of carnitas washed down with complimentary tequila coolers. A 12-piece mariachi band in wine-colored costumes entertained until Calderon took the stage. He delivered a stirring, but off-key rendition of "Sangre Caliente (Hot Blood)," a tale of anger and revenge, perfect for a bravado-spewing politician hitting the warpath. Based on audience reaction, it made him temporarily cooler, or at least more bad - in a cool way - than the Beat Boys.

From the Guadalajara Colony Reporter, April 8, 2006.

31 March 2006

Nothing stingy about low-cost airline




Story by : David Agren

The airport departure lounge in Toluca featured few amenities, the plane arrived in Guadalajara a little late, and a large spot made viewing one of the small in-flight entertainment screens a pain, but virtually everything else about Interjet Flight 218 went off without a hitch. And for just 600 pesos one-way, who could complain.

A flock of discount carriers, led by Interjet, took off late last year, driving down prices on some of Mexico's most heavily traveled air routes. And although inexpensive, the new airlines offer a level service comparable to their domestic counterparts – and head and shoulders above any U.S. or Canadian carrier.

The fares on the new discount carriers compare favorably to buying a seat on one of Mexico's long-distance bus companies or paying expensive highways tolls on the nation's autopistas. An ETN one-way bus ticket between Guadalajara and Mexico City costs 570 pesos; the journey lasts seven hours.

An Interjet ad reads: "Give yourself the luxury of paying less." It humbly omits mentioning the additional luxuries of flying Interjet. The airline shows in-flight entertainment, hires cheerful and helpful staff, flies modern Airbus A-320 jets and even serves complimentary beverages, including the alcoholic kind that carriers north of the border charge five dollars for. Additionally, it sells tickets via the Internet, allows customers to choose their seats and even permits last-minute itinerary changes for as little as 100 pesos.

Prior to Interjet's arrival, Mexicana and AeroMexico, which were until recently majority-owned by the same government holding company, effectively carved up the map and code shared on many routes. The competition prompted recent action from the incumbent airlines: fares between Guadalajara and Mexico City now go for as low as 999 pesos on Mexicana and AeroMexico.

Somewhat ironically, a family tied to Mexico's old guard and several titans of industry, who profited handsomely from monopoly businesses, helped bust up the old system of genteel competition. Miguel Aleman, son of a former Mexican president, founded Interjet – perhaps an appropriate line of business, considering his family's infamous role in Mexican aviation. Former president Miguel Aleman Valdes allegedly enriched himself in the 1950s by purchasing vast tracks of land in Acapulco and then having an airport built in the burgeoning resort. Carlos Slim, the world's third-richest man, and billionaire Televisa owner Emilio Azcarraga Jean milked lucrative monopoly cash cows for years, before founding Volaris, another discount carrier.

About the only real inconvenience in using new airlines: the upstarts almost exclusively use Toluca, State of Mexico as a base, meaning travelers to Mexico's capital must bus from the airport to the big city and tolerate flying from a somewhat under-developed airport. (Click, a subsidiary of Mexicana flies from both the Toluca and Mexico City airports.)

Due to congestion at Benito Juarez International Airport in Mexico City, the discount carriers base themselves in Toluca, 70 kilometers west of Mexico City. The federal government had planned to build a new airport east of the capital in Texcoco earlier this decade, but machete-wielding campesinos (peasant farmers) refused to be relocated, forcing all new airlines to use Toluca. Although a popular base for cargo flights and private jets, passenger service only recently became popular in Toluca.

The sudden surge in popularity shows. The Toluca airport still lacks many things; it only has only a few gates and no jetways for boarding flights. Set at an altitude of more than 8,000 feet, passengers can freeze while waiting for early morning flights in the winter and spring. And forget sipping a hot coffee (unless its purchased elsewhere); no kiosks operate in the Interjet and Volaris check-in areas.

On the plus side, catching a flight in Toluca requires little walking; passengers can be dropped off less than 25 meters from the check-in counter. Security, while visible, is decidedly laid back; no announcements about destroying unattended bags are read. Some motorists park their cars right next to the doors. Upon receiving their boarding passes, passengers proceed to the lone security checkpoint, which overlooks the glassed-in departure lounge. A kiosk inside hawks the usual assortment of overpriced gum, magazines and drinks, although complimentary copies of Milenio (the Mexico City version of Publico) litter the area.

Going to Toluca may seem inconvenient – and expensive, as a toll-booth near Santa Fe dings motorists with an 80-peso fee – but fortunately, the Caminante bus line motors between the airport and Mexico City's Observatorio bus station every hour for 80 pesos. A typical trip takes about an hour, although traffic conditions – always unpredictable in the Mexico City area – determine the arrival time. The buses carry on to the Centro Historico from the bus station. Volaris, a discount carrier that started Guadalajara-Toluca service on March 24, offers a free shuttle to the upscale Santa Fe district on the Federal District's western edge.

A journey from Mexico City to Toluca might fray nerves, but once aboard the airplane, the flight is anything but stressful. Passengers on Flight 218 luxuriated in comfortable leather seats – although the headrests could have used additional cushioning – that afforded plenty of legroom. The flight attendants poured complimentary shots of domestic liquor and supplied entire cans of pop and juice for mixing. In fact, the beverage cart rolled throughout the entire flight. Instead of showing an in-flight movie – the 55-minute jaunt was too brief – Interjet broadcast a brief news and entertainment report from, appropriately enough, TV Azteca. (Televisa owner Emilio Azcarraga Jean partially owns Volaris.)

After Flight 218 touched down in Guadalajara, the only real unpleasantness surfaced: the taxi monopoly was waiting to extract a minimum 150-peso fare for a ride home.

23 March 2006

Aguascalientes' experience provides insight into polemic ‘public or private’ water debate

Aguascalientes

Story by : David Agren

The faucets in Hector Carrera's small home in Aguascalientes used to run dry every morning around 10 a.m. Nothing but air would gush out. The service would usually return after 6 p.m. Nowadays water flows on demand, thanks to an upgrade in the municipal waterworks brought about by a private company.

"It's expensive, but it's a good service," he explained, echoing a common complaint about the price, but also expressing appreciation for the convenience. "The service fails less often."

Aguascalientes, a fast-growing industrial city of one million people, lacked an efficient waterworks 13 years ago. Located on a semi-arid plateau 250 kilometers northeast of Guadalajara, Aguascalientes also faced long-term water supply problems as an expanding population and new factories – most prominently a giant Nissan plant, where all of the manufacturer's Sentras are made – put increasing pressure on the aquifer the municipality draws water from.

To arrest its problem, the municipality unveiled a polemic solution in 1993: It asked a private company to provide water and sewage services. The then Institutional Revolutionary Party (PRI) municipal government granted a 20-year concession (since expanded to 30 years) to Proactiva Medio Ambiente CAASA, a French, Spanish and Mexican consortium, which operates under the name Concesionaria de Agua de Aguascalientes, S.A. (CAASA).

Critics called the arrangement privatization, but CAASA's management disagrees.

"It's not privatization, it's a partnership." said Marco Antonio Ponce, planning manager for CAASA.

Private-sector water management, a practice panned by anti-globalization groups and a host of critics gathering at this week's World Water Forum in Mexico City, has improved efficiency, fixed leaky pipes and increased conservation in Aguascalientes, but the gains have come at a cost, which customers see reflected in their monthly water bills – some of the most expensive in the country.

Under the terms of the concession granted in Aguascalientes, the municipality still owns the waterworks, but CAASA manages the day-to-day operations, billing and long-term planning.

Prior to CAASA's arrival, the Aguascalientes municipal government ran a fairly typical public waterworks – by Mexican standards. The system lost more than 60 percent of the water it drew from a rapidly shrinking aquifer during delivery – mainly due to leaky pipes. Many water bills went unpaid. Theft via clandestine connections was rife. Approximately 30 percent of city residents lacked service. Less than half of all neighborhoods received 24-hour water service. The government subsidized water delivery and CAASA's predecessor charged a rate that failed to cover the cost of providing the service. The water utility was also deeply in debt.

Since assuming responsibility for the waterworks - and its debt - CAASA has extended the system's reach; 99 percent of Aguas-calientes residences now receive water, including many homes built without proper permits. CAASA improved sewer service; it treats 98 percent of all wastewater (only 20 percent of sewage in Mexico is treated, according to the National Water Commission). Per-capita water consumption dropped by 20 percent. The utility also reduced the periods certain neighborhoods go without water.

Most controversially, it increased the price, forcing users to pay for the actual cost of the water. It also began demanding payment from delinquent customers.

CAASA measures its success in terms of efficiency; it draws less water from the waterworks' 181 wells than its predecessor, but provides service to nearly twice as many customers. CAASA's concession allows it to extract 110 million cubic meters of water annually. Due to efficiency improvements, though, the company won't surpass that figure until at least 2033.

"There are more users (but) less water is being used ... and the service is always improving," said Julian Lili Bravo, CAASA's commercial manager.

He took issue with critics, who advance the notion, "Because less water is drawn [from underground wells] the user has less water available in his home.

"The opposite is true, it's part of the efficiency that we're looking for in Aguascalientes."

The price increase brought the biggest objections from Aguascalientes residents. They pay 97 pesos for 10 cubic meters of water and 6 pesos for each additional cubic meter. (Rural customers receive 30 cubic meters of water for the same price). The rate climbs every few months to keep pace with inflation. In comparison, the average Mexican household pays 5 pesos per cubic meter – a price that includes sewage and drainage.

Some residents initially balked at the increase; previously they paid a low fixed rate, allowing them almost unlimited water. The rate hike also coincided with Mexico's 1994 peso devaluation, a period of extreme financial hardship. CAASA's involvement in Aguascalientes' waterworks became a political issue in 1995, with The National Action Party (PAN) promising to nix the deal and lower water bills.

"Logically, the public began to resent the price increase," said Otto Granados Roldan, the PRI governor Aguascalientes from 1992-1998.

According to Granados, the PAN, which won the municipal election in 1995, attempted to carry out its campaign promises, but ran into legal difficulties. Ultimately the PAN administration accepted the deal and later extended the concession.

For CAASA, changing attitudes towards water delivery proved as difficult as fixing infrastructure and implementing a price increase.

"In the beginning, we were speaking of a paternalistic culture, which said the government will cover everything," Lili said.

Improving efficiency required updating the padron (customer list). Prior to 1993, 10 percent of the water was simply stolen. It also required a change in the state law, allowing CAASA to suspend service to customers with overdue water bills. (SIAPA, Guadalajara's waterworks, is forbidden from cutting service to residential customers; only 60 percent of its accounts are up to date). Nowadays, only four percent of CAASA's water is stolen and more than 90 percent of its bills get paid.

"If the user doesn't pay in Guadalajara, nothing happens," Lili explained. "Here in Aguascalientes, if you don't pay, the service is suspended."

With time, the protests died down, but when asked, many customers still grumble about the price and the intermittent service in some parts of town.

Victor Ramos, an Aguascalienetes cab driver who lives on the city's southern outskirts, endures regular service disruptions, which he said last longer than promised.

"Sometimes there's water, but often there's no water for days at a time," he said, adding that he pays around 120 pesos per month. "We often go to a family member's place to bathe."

According to CAASA, water shortages, which still occur in approximately 20 percent of all Aguascalientes homes, have become less frequent and by 2009, the practice should end. (Many residents own cisterns to supply water during outages).
Jose Luis Hurtado, a restaurant manager, also complained about the price.

"For Mexico's income level, (water prices) here are expensive," he said, but he also recognized the improved coverage and service since 1993. "Now the neighborhoods on the outskirts of town have water."

CAASA officials acknowledge their water rate is "one of the highest in the country," but, according to Ponce, 4.6 percent of revenues are set aside for users – mainly seniors – who are unable to pay their water bills.

"The tariff," he added, "Covers everything."

"Everything" in Aguas-calientes includes water, sewage and drainage. Many Mexican municipalities charge separately for the three services and sometimes include sewage and drainage fees in property taxes. Government subsidies keep the costs low, although, Ponce pointed out that users still end up footing the bill.

"At the end of the day, people either pay through their water bill or their property taxes," he explained.

Instead of relying on capricious government support, CAASA reinvests earnings into its infrastructure – something rare in Mexico, where water projects depend almost exclusively on federal and state grants.

"There are no subsidies here," Ponce said, adding that Aguascalientes still receives federal infrastructure grants like other municipalities, but doesn't exclusively depend on the money.

Other Mexican municipalities with inefficient utilities, including Saltillo and Cancun, have also turned to private water providers over the past decade. The concession agreements in each municipality differ; fees paid by the luxury hotels in Cancun largely subsidize residential water rates in the resort city. Complaints about rising water bills and a lack of accountability surfaced in Saltillo.

The Guadalajara-based Mexican Institute for Community Development objects to private-sector water participation. In an information kit on the subject, it contends that privatization leads to price increases, a reduction in water quality and job losses.

Although more expensive than before, the water CAASA delivers has won quality awards. Still, bottled water sales remain strong in Aguascalientes, something Ponce attributed to a lack of confidence in Mexican waterworks.

As for job losses, the change in management brought about layoffs. CAASA presently employs 602 people, a smaller number than when its concession began. In some instances, automation made jobs redundant. Additionally, superfluous support positions were eliminated, including chauffeurs.

"At the other water companies, all of the directors and sub-directors have drivers," Ponce pointed out.

The public versus private management topic promises to dominate this week's World Water Forum, but Ponce downplayed the issue's importance to the general public, saying, "People don't really care whether or not the service is public or private so long as they receive good service."

09 March 2006

EduCanada takes aim at Mexican students

BY DAVID AGREN
El Universal
March 04, 2006



Isabel Sandoval, 24, wants to learn English in a foreign country.

Ten years ago, she probably would have traveled to the United States, where the vast majority of Mexicans, wishing to pursue a foreign education, used to study English.

Instead, she´s looking further abroad, following the recommendations of her brother and several friends, who enrolled in English courses at Canadian schools.

"If you want to learn English, you go to Canada or England," the Zacatecas native commented, adding that neither she, nor any of her friends, ever considered heading to the United States.

"(People) might go to the United States to pursue a master´s degree, but not to learn a language."

ACTIVE RECRUITMENT

Over the past decade, a growing number of Mexicans have passed on studying in the United States, instead opting for Canada, which has been actively courting foreign students by simplifying visa requirements and offering incentives for graduates to stay in the country after completing their programs.

Approximately 10,000 students enroll each year in Canadian colleges, universities, high schools and language schools, according to the Canadian Education Centre Network (CEC Network).

Most sign up for short-term language training; the average sojourn lasts 3.4 months.

POSITIVE PERCEPTIONS

Along with positive attitudes toward Canada and the ease of obtaining a visa, which isn´t necessary for programs lasting less than six months - an entry visa isn´t required either - lower prices and Canada´s relative proximity to Mexico also help lure students north.

"Canada is now the player in international education," said Miguel Ángel Tenorio, Guadalajara manager of the CEC Network, an organization that promotes Canadian education and the EduCanada fairs.

"People generally try to avoid the United States."

He listed two reasons: "The visa issue and the perception of Mexicans in the United States isn´t always the best."

Last week at the EduCanada fairs in Mexico City, Monterrey and Guadalajara, more than 60 Canadian universities, colleges, school districts and language schools pitched Mexican students on coming north, playing up Canada´s reputation for friendliness, safety, high standard of living and education quality.

CHILLY ADJUSTMENT

EduCanada began rather quietly in 1997.

According to Tenorio, Canadian education institutions initially encountered two key objections from prospective students: distance and the weather.

"When we started EduCanada, people thought of Canada as very distant and very cold," Tenorio recalled.

Unable to change the weather, CEC Network officials promoted Canada´s proximity - Toronto is only a four-and-a-half-hour flight from Mexico City.

As for the weather, the prospect of experiencing a cold Canadian winter actually appeals to some potential students, including Sandoval.

"I want to see snow so deep that it buries the house," she joked.

Intrigue and a lack of familiarity also work in Canada´s favor.

"I already know the United States," Sandoval said, adding she wasn´t especially fond of the lifestyle there, having visited relatives north of the border on numerous occasions.

"I´d like to discover Canada."

MATURING MARKET

After nearly a decade of steady - and highly-effective - promotional activity by Canadian education officials, Tenorio described the market in Mexico´s three largest cities as "mature."

Approximately 10,000 people attended EduCanada´s three fairs last week, a decrease from the 14,264 who attended the 2005 events. Fewer schools participated in 2006 as well.

Tenorio attributed the decreases to familiarity with Canadian education; many students now go based on word-of-mouth advertising. Some previous EduCanada exhibitors now have sizable alumni populations in Mexico.

"The market is very reference oriented," Tenorio said.

The Canadian dollar has also climbed over the past three years, increasing the attractiveness of other countries, most notably Australia, which has stepped up its recruiting in Latin America.

"Australia . has better prices and offers the possibility of working," Tenorio explained.

He added, though, that Canadian schools pioneered the market, which other countries are now exploiting.

FAVORABLE COMPARISON

Even with a surge in the Canadian dollar, tuition fees in Canadian high schools and post secondary institutions still compare favorably with their Mexican equivalents.

"Tuition [in Canada] is more or less the same price," Tenorio said.

Some longtime exhibitors also noticed the decrease in traffic at last month´s fairs, but still considered participating in EduCanada a fruitful endeavor.

"It´s still absolutely worthwhile coming here," said Janet Cacchioni, external promotions manager for the Vancouver Film School.

"Mexicans are some of the hardest working, most creative students in the world."

ADDITIONAL EVENTS

To maintain growth, the CEC Network has started hosting fairs outside of Mexico´s three largest cities. Its recent fair in León, Guanajuato, attracted more than 3,000 people. Future fairs are planned for regional centers like Culiacán, Mérida and Morelia.

"Canada is the only country interested in covering the whole of Mexico," Tenorio said.

Jody Rosen Spearing, Guadalajara director for Enlaces Mexico-Canada S.C., an agency that promotes international education, foresees Canada remaining the top choice for many Mexican students, even though competition is increasing and many of his clients are now inquiring about traveling to more exotic locales.

"People want diversity, but Canada will always be one of the top countries," he said, explaining that the desire for English-language training will keep the market strong.

"It´s not based on interest, it´s based on necessity."