File this in the strange, but true category: Taco Bell just opened its first outlet in Mexico. Not surprisingly, Taco Bell went first to Monterrey, a city in Northern Mexico and one that lacks an abundance of good taco stands - or so I'm told.
If you read Spanish, this Expansion blog entry under the title: "Taco Bell and how to sell ice to Eskimos," explains it all: http://www.cnnexpansion.com/blogs/barbarismos/archive/2007/09/01/taco-bell-o-cmo-venderle-hielo-a-los-esquimales
One interesting point in this blog, Taco Bell sales dropped by seven percent during the last trimester. Is Mexico the answer? Taco Bell apparently studied the market and, yes, Mexicans are familiar with the brand.
This isn't Taco Bell's first venture into Latin America. I recall being invited to a Taco Bell in Guatemala City by several local friends. We instead opted for Pollo Campero, a wildly-popular KFC knockoff.