Jesus Malverde inspires an odd following; he's better known as the patron saint of narcos. He's also fairly popular in Sinaloa, a state notorious for narcotics trafficking, but lately he's been creeping into the country's broader popular culture. In Mexico City's trendy Condesa neighborhood, a bar named for the unofficial saint opened recently. And now Cerveceria Minerva, a Zapopan-based microbrewery just registered the label: Malverde. There's nothing like cashing in on the cachet of a notorious figure, something Minerva's head brewer acknowledged in an interview with the Mural newspaper.
Cerveceria Minervia makes great craft beer - something rare in Mexico, where the big two breweries have a stranglehold on the market and hawk rather watery suds. Thus, this offering should be good - even if the name is a bit naco.