According to figures released by the Camara Nacional de la Industria Tequilera, tequila comprises 45 percent of all hard liquor sales in Mexico and production grew by 19 percent over the past year. Tequila consumption outside of Mexico also continued to grow; sales jumped by 22 percent last year.
Although a beverage commonly associated with campesinos, outlaws and macho revolutionaries, women and men drink tequila in equal numbers.
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