Showing posts with label Los Altos. Show all posts
Showing posts with label Los Altos. Show all posts

14 December 2006

$450 for a bottle of Tequila Patron? No gracias!


Atotonilco Cantina
Originally uploaded by David Agren.
An interesting article earlier this month in the National Post on the misery of dealing with Liquor Control Board of Ontario noted that a special edition bottle of Tequila Patron was on sale for more than C$450.

That same weekend, I downed a copious amount of tequila in Atotonilco el Alto, Jalisco - where Tequila Patron is made - at my landlady's family reunion. Of course, since Atotonilco is a legendary tequila-producing town, we drank the local brands: mainly 7 Leguas and 3 Magueyes. Don Julio, which is also distilled locally, was absent, perhaps due to its high price - which in Mexico is far less than what the LCBO wants for Tequila Patron. Also missing was Tequila Patron, a brand gaining fame outside of Mexico, but everyone in Atotonilco that day had little positive to say about it. When I told one cousin about the $450 price tag, she commented: "That's abusive."