Showing posts with label Tourism. Show all posts
Showing posts with label Tourism. Show all posts

30 January 2008

Sayulita dispatch

Fishing boat in Sayulita

I decamped Mexico City last month for a few days and jetted to Sayulita, a Nayarit beach town 40 kilometers north of Puerto Vallarta. The town is kind of grungy with many unpaved roads and packs of stray dogs roaming the streets, but it also attracts an eclectic mix of expats, fashionistas and hippies. The influx of the latter groups produces a bizarre mix of upscale delights - great wood-oven pizzas, lychee martinis and a shop selling Tahitian black pearls - and down-market charms like beach vendors, locals igniting pre-dawn fireworks and one of the best fish tacos on the Pacific Coast. (I'm still partial to Happy Fish by my old place in suburban Guadalajara, though.)

The Globe and Mail ran my dispatch last Saturday.

30 December 2007

Following explosion, fireworks town safer, but less-visited

Hugo Dominguez

David Agren
The News

Hugo Domínguez is a self-confessed pyromaniac. The Cuernavaca native has always been always fascinated with fireworks; he often played with fire as a child. And so Domínguez entered the pyrotechnics industry as a naïve 14 year old, moving from Cuernavaca to Tultepec, State of Mexico so he could pursue his mischievous passion.

He immediately began learning the craft from veteran pyrotechnics makers in Tultepec, where a thriving cottage industry in fireworks dates back to the late 1800s. Domínguez worked in both legal and illegal workshops, where he would mix chemicals, roll firecrackers and stuff gunpowder into bottle rockets, known as cohetes. He also stared peddling fireworks, ranging from sparklers to Roman candles, at a crowded seasonal tanguis market for the pyrotechnics industry.

Safety was always an afterthought.“I didn’t really know the risks … that the whole thing could blow up,” he said during an interview one recent afternoon at the San Pablito fireworks market on the outskirts of Tultepec, a municipality of 130,000 just north of Mexico City.

But shortly after 1 p.m. on Sept. 15, 2005, the eve of Independence Day celebrations, one of the busiest selling days for the fireworks industry, the entire market exploded. Domínguez, still a baby-face teenager, vividly recalled hearing a rapidly growing crescendo of firecrackers as he was serving a customer.

“I knew right away,” he said.

He abandoned his stall and darted out of the market, which was flattened in mere minutes by an estimated 150 tons of exploding fireworks. No one died in the blast, but civil protection officials in Tultepec reported 128 injuries, including burns, bruises and broken bones. Merchandise loss totaled nine million pesos and 40 cars in the parking lot were torched.

The blast’s origins remain uncertain, but the incident tarnished the reputation of Tultepec, which has become infamous for calamities stemming from the irresponsible handling and storage of gunpowder and fireworks. But the explosion also ushered in even more industry regulation as the Defense Secretariat, or Sedena, imposed new rules for boosting vendor, producer and customer safety.

NEW RULES, NEW LOOK

The new rules radically transformed the Mercado de Artesanias Pirotecnicos de San Pablito, where vendors previously occupied a single area full of small plastic stalls that were bursting at the seams with pyrotechnics. The market officially reopened in December 2005 with enhanced security precautions like a permanent firefighter base and weekly Sedena inspections.

It now lacks electricity wire and phone lines – or anything else that could create a spark. A large sign at the entrance admonish customers not to smoke. Another tells drunken patrons to stay away.

An orderly collection of 80 red and white brick huts with metal roofs now house 300 small pyrotechnics businesses, which are christened with colorful names like Pingüino, Miguelito and Danubio Azul. The huts dot a 5,000-square meter property and are separated by 11-meter-wide aisles crisscrossing the market. Each business measures nine square meters and is supplied with 200 liters of water, 100 kilograms of sand, a fire extinguisher, shovel and pick. Explosive merchandise must now be stored behind thick plastic display cases.

But convincing the public of the new commitment to security has been difficult. Vendors at San Pablito report seeing fewer customers and experiencing diminished sales during the busy September and December sales seasons.

“There still aren’t as many people as before,” Domínguez said.

“Many people know that we’re open … they’re just scared that it’s going to blow up if they come.”

A Sedena rule limits customers to purchases to 10 kilograms of fireworks per visit, something Domínguez says state and federal police officers use a pretext for pulling over customers from outside the municipality.

“The police are always hassling our customers,” he said.

“They steal their merchandise or demand a bribe.”

Javier Bolaños regularly patronizes San Pablito, where he buys sparklers and bottle rockets for traditional Christmas posadas in his hometown of Tultitlán, a municipality sandwiched between Tultepec and Mexico City. He says the new market is a vast improvement over the previous version of San Pablito.

“Trips here used to be a really frightening experience,” he said while exiting the grounds with a bundle of sparklers slung over his shoulder.

“People would be doing stupid things … like smoking.”

Many vendors also speak well of their new facilities – even if sales are slack.“[Customers] used to enter drunk, or they were smoking … they didn’t know the seriousness of this,” says vendor Lizdeth Campos Sánchez, who managed to survive the San Pablito blast despite being slowed while helping a pregnant customer to escape the area.

Despite the risks, she says almost all of the vendors working prior to the explosion returned to San Pablito, which is open from mid July through Dec. 31.

“This is what we know,” Campos Sánchez said.

FIREWORKS TOWN

An estimated 30,000 people work in the Tultepec fireworks industry, according to the artisan promotion department of the municipal government. And a large yellow sign on the way into town dubs the municipality, “The fireworks capital of Mexico.”

Each year on March 8, local residents fete San Juan de Dios, the patron saint of those working with explosives and fire, with a series of castillos, towering wooden-frame structures with spinning wheels that spew sparks and fireworks. The National Fireworks Fair takes place every November.

The percentage of the population making a living from pyrotechnics was higher in previous years, according to Campos Sánchez, who grew up in a family of fireworks makers.

“We used to make bottle rockets on the kitchen table,” she said.

Unlike several her siblings, who still make pyrotechnics, Campos Sánchez opted for retailing fireworks instead of dirtying her hands with gunpowder.

Her shop, No. 143, hawks the standard assortment of locally-produced merchandise, including 50-peso bags each containing 500 firecrackers and 35-peso boxes of “chupacabras” that shoot off sparks and violently slither across the floor upon being lit.

Business was steady prior to the explosion as Campos Sánchez averaged sales of 15,000 pesos per month. But those numbers tumbled by 70 percent after San Pablito reopened, she said.

EXPLOSIVE SITUATION

The Tutltepec government and Sendena moved many previously home-based fireworks makers to a 10-hectare farm on the outskirts of town in the early 1990s after a series of explosions.

Regulations also gradually tightened over the years – especially after a 1998 explosion that claimed ten lives and damaged 180 homes. Legal fireworks makers – Antonio Urban Ramírez, director of the Tultepec government’s artisan promotion office says 551 licensed shops operate in the municipality – must purchase their supplies, including gunpowder, from Sedena.

But clandestine workshops and sales outlets still persist, including several tucked away on a rutted alleyway mere blocks from city hall, just off Calle 5 de Mayo. On this day, a 13-year-old boy riding a mountain bike lured customers to the shops, which operate out of private homes where entrepreneurs are wary of answering questions about their operations.

However, these unlicensed operators are becoming less common as the older generation of fireworks makers retires from the business, said Nacho Reyes, a Spanish-trained fireworks maker, whose hands and clothes were blackened with gunpowder.

“It’s a lot of old-timers who don’t want to leave their homes,” he said of the clandestine producers.

Neither Reyes nor anyone else interviewed in Tultepec criticize the new safety measures or crackdown on clandestine operations, but Domínguez, the young vendor, reminisced about the old days of lax regulation.

“It’s safer now, but not nearly as much fun,” he said.

03 December 2007

The Real Deal (My account of the Lucha Libre)

Lucha Libre at the Guadalajara International Bookfair

I penned a rather large account of the Lucha Libre, Mexico's campy, but increasingly popular, version of professional wrestling: http://www.theglobeandmail.com/servlet/story/RTGAM.20071130.lucha01/BNStory/specialTravel/home

The Lucha libre is good fun and worth taking in during a trip to Mexico. Shows are staged regularly around the country, although the epicenter is the Arena Mexico in Mexico City's Colonia Doctores.

28 October 2007

Mexico City museum honors Bolshevik revolutionary

Mural en Coyoacan

David Agren
Special to the Express-News

MEXICO CITY — Sixty-seven years ago in Mexico City, a Stalinist assassin plunged a pickax into Leon Trotsky's skull. The Bolshevik revolutionary died in exile from the Soviet Union.

During the latter part of his three-year stay in Mexico, Trotsky lived with his wife, grandson and a team of security guards in a small compound surrounded by high walls in Coyoacán, a bourgeoisie neighborhood in the southern part of the Federal District.

Nowadays, Esteban Volkov Bronstein, Trotsky's grandson, helps run a museum in the former abode, which attracts an eclectic mix of curious tourists — usually in the area to visit the nearby Casa Azul, artist Frida Kahlo's longtime residence — and idealistic lefties, who pay their respects on the anniversary of the attack by laying flowers at the hammer and sickle-adorned mausoleum in the garden.

Alberto Fonseca, a philosophy professor at the Autonomous University of Mexico City, has visited the Trotsky Museum on Aug. 20 — the day Trotsky was assassinated — for 12 consecutive years, delivering a speech that highlights the aspirations of modern-day revolutionaries such as Hugo Chavez, Evo Morales and Fidel Castro, to a small group of communists sporting Marx and Lenin pins, and leading an off-key rendition of the Internationale, the communist anthem.

Although Trotsky lacks the present-day stature of Ernesto "Che" Guevara — who Fonseca described as a "sexier" icon — the Ukrainian-born revolutionary has enjoyed a modest surge in popularity in recent years.
More than 24,000 visitors passed through his museum in 2004, taking in its tranquil garden, shaded by tall trees and dotted with cacti; modest study stocked with revolutionary tomes; three guard towers; and the chicken coops and rabbit cages, which housed the animals Trotsky lovingly tended to. The reappearance of the infamous murder weapon in 2005 captured worldwide headlines. (A secret police commander apparently lifted it from the evidence room and his daughter wanted to sell it. The museum, however, refused to pay.)

The hit 2002 movie "Frida" portrayed moments from Trotsky's Mexican sojourn, including his supposed affair with the film's namesake — an event Volkov doubts. He explained that the guards, who accompanied his grandfather around the clock, said it couldn't have occurred without their knowledge.

"I never found out until I read it in a book," he said.

He conceded, though, "(Kahlo) had a great capacity for seducing men.

"She was a little spiteful towards Diego (Rivera) because he often deceived her."

In his day, Trotsky, famous for his trademark round-rim glasses, disheveled hair and goatee, dominated one of the feuding streams of international communism. A disillusioned George Orwell wrote "Animal Farm," a stinging rebuke of revolution run amok, after barely escaping a purge by Stalinist thugs during the Spanish Civil War.

Like Snowball, the well-intentioned pig from Orwell's novel, chased off the Manor Farm by a ruthless rival, Trotsky went into exile after losing a power struggle with Soviet tyrant Joseph Stalin, bouncing around Europe for nearly a decade, constantly staying one step ahead of ever-present assassins.

Mexican President Lazaro Cárdenas granted Trotsky asylum in the 1930s at the urging of Diego Rivera and members of the Mexican Communist Party. Upon his arrival, Trotsky found a country full of revolutionary fervor. During Cárdenas' six-year reign, he nationalized the Mexican oil industry, openly supported the Republican side in the Spanish Civil War and redistributed millions of hectares of hacienda land. Trotsky initially lived with Rivera and Kahlo in the Casa Azul until ideological differences with Rivera — and not an affair with Kahlo — forced the revolutionary to move.

Volkov arrived in Mexico in 1939, having lost virtually his entire family. His father disappeared in a Soviet gulag. His mother committed suicide in 1933. A sibling was left behind in the Soviet Union. Because of his frequent moves, Volkov pretty much lost his ability to speak Russian.

He lived with his grandfather for a little more than a year, surviving a "well-planned" machine gun attack on the Coyoacán house led by famed muralist David Siqueiros, a Stalinist. Volkov survived by hiding under his bed. Some of the bullet holes still riddle the museum.

But Ramon Mercader, a Stalinist agent, infiltrated Trotsky's inner circle. He carried out the dirty deed as Trotsky reviewed documents supposedly penned by the attacker.

Volkov stayed in Mexico after the attack, living in Coyoacán and working as a chemical engineer, but he never became politically active. In his retirement, he's kept his grandfather's legacy alive through the museum. But decades after the assassination, some bitterness remains.

"In mere seconds, (the assassin) liquidated one of the best minds of the Marxist revolutionaries."

From the San Antonio Express-News

21 June 2007

No-tell motel installs steel doors

Hotel de paso

The Thunderclap Ranch, a no-tell motel (hotel de paso) in Santa Catarina, Nuevo Leon, installed steel doors on all of its 34 rooms. Guests now receive extra security and privacy - in addition to a three-hour stay - for 150 pesos. According to the motel's management, "There's a line of cars on Friday and Saturdays." With narco violence flaring in Northern Mexico, the place somehow seems apt.

11 May 2007

Cocaine found in dead Canadian's system

The Canadian Press is reporting that toxicology tests found traces of cocaine in the system of Jeff Toews, the Grande Prairie, Alta. man, who suffered a fatal head injury while vacationing in Mexico last Monday morning. The Cancun hospital that treated Toews carried out the tests.

The family still insists there's a cover up, although their comments at a press conference on Thursday - held prior to the toxicology report being released - were unconvincing. CanWest News Service reports:

"Murray Toews admitted the family has no firm answers about what happened between 3 a.m. and 3:30 a.m. on Monday, but claimed Mexican authorities were trying to protect their tourism industry in releasing the damaging report."

When in doubt, blame the Mexicans. And since Canadian reporters and editors generally know little about the country - Mexico isn't a priority or interest - they're inclined to run with that narrative. (If I sound bothered by this: I AM.)

So many Canadians are unfairly maligning Mexico these days, but failing to properly scrutinize the reckless and disrespectful behavior of some of their fellow citizens coming down here.

09 May 2007

Canadian media stick to script

Yet another Canadian tourist met misfortune in Mexico and once again the Canadian media are all over the story. Jeff Toews, a northern Alberta man, is in a coma after suffering a head injury. The family - and some headline writers - say he was beaten at the Cancun resort where he had been staying. Mexican authorities - the same ones handling the Ianiero case - say otherwise.

A friend of Toews told the Edmonton Journal: "He was on the resort property and somewhere between the nightclub and his room, something happened."

I'd like to know what that something was, too. Did he accidentally fall over the stupidly-low railings that are so common in Mexico? Alcohol? (I must ask.) But since Mexico is involved, there can only be one outcome, right?

Somewhat unbelievably, the same Journal story says of the Thunder Bay women erroneously considered suspects in the Ianiero case by the Quintana Roo attorney general: "The two women have launched a website, http://www.mexicoinjustice.ca/, proclaiming their innocence and lobbying the federal government to ban travel to the Cancun and Mayan Riviera regions." (Emphasis added)

I just returned from a jaunt to Culiacan and Mexico City. Surely those places warrant more of an advisory than Cancun and the Mayan Riviera - even though I've never encountered problems on my eight trips to Mexico City over the past year. Also, aren't Canadians free to travel where they wish?

With the Canadian media these days, the only stories from Mexico that matter involve tourist tragedies. It's as if bad things don't happen back home; is there a sudden lack of crime?

Update: Jeff Toews unfortunately has been declared brain dead. He was flown back to Alberta last night. The family alleges a cover up, something many Canadians are no doubt inclined to believe. And why not? In Quintana Roo, the Cancun police chief is now under investigation for links to narcotics traffickers.

But the Mexican Embassy in Ottawa disputes the Toews' claims. It issued a document detailing what supposedly happened on early Monday morning at the Moon Palace in Cancun. Among other things, the victim had been drinking heavily, according to Mexican authorities.

The fact the Mexicans are taking public relations seriously is a welcome change. Having worked as a journalist in Mexico for more than two years now, I find few people down here understand the concept of publicity or communications, but I digress ...

Some Mexico observers are tiring of this endless barrage of stories on Canadian tourists encountering problems in Mexico. The Mexfiles perhaps sums up the frustration best with this headline: http://mexfiles.wordpress.com/2007/05/10/canadian-press-on-mexico-same-shit-different-day/

14 April 2007

Ianiero case keeps making news

The usolved 2006 murders of Canadian tourists Domenic and Nancy Ianiero in their Playa del Carmen hotel room keep getting ink back in Canada as The Globe and Mail is reporting that a documentary to air on CTV alleges the oft-maligned Mexican prosecutor in the case has attempted to "cast suspicion on innocent Canadians and away from a suspected Mexican killer." The motive: protect Mexico's tourism industry, which is ailing due to drug-gang violence in the northern border region and Acapulco and the lingering effects of last year's conflict in Oaxaca. (The Tourism Secretariat reports visits to Mexico dropped in 2006.)

The theory sounds plausible since Mexico depends so heavily on tourism income and the Mayan Riviera was badly battered by hurricane Wilma in 2005. More recently, President Felipe Calderon pushed expanding the tourism industry as one of his government's top priorities. (He even said Mexico would make issuing 180-day tourist visas standard.)

But Mexico's prosecutorial system is often lacking. Sad, but true. And the Ianieros aren't the only ones seeking justice. Take the case of Brenda Martin, a Canadian woman locked up in Guadalajara's notorious Puente Grande prison. She and an American woman, Rebecca Roth, ended up working in Puerto Vallarta for a Canadian, who, according to the Edmonton Journal, was running an Internet scam. Although the fraud artist has since been convicted and acknowledged that the women had no role in his schemes, the pair have been locked up for more than a year.

What sadly taints things are cases like Peter Kimber, who spent time in an Oaxaca jail and told a horror story to Canadian media outlets seemingly anxious to run anything that smacked of a Canadian suffering misfortune in Mexico. It turns out that a British couple in Huatulco, who were not contacted for their side of the story, allege that Kimber cheated them out of $20,000. (Kimber was not asked to pay a $20,000 bribe, but to reimburse the couple.) The Canadian also apparently passed himself off as a building contractor, but did shoddy work on a building the Huatulco asked him to construct. Kimber is thankfully out of jail - and out of Mexico.

27 March 2007

Matamoros taxi drivers cash in on ´narcoturismo´

Don Enrique

By David Agren/Special to The Herald Mexico
El Universal
Martes 27 de marzo de 2007

MATAMOROS, Tamps. - Cab driver Mario Hinojosa and his sidekick Don Enrique operate from a two-car taxi stand in Matamoros´ Historic Center. They normally shuttle locals and tourists around the border city in a new compact sedan and an aging, yellow 1976 Ford with so many miles that Don Enrique can´t remember how many times the odometer has turned over.
Most of the tourists they serve are daytrippers, who cross the Rio Bravo from neighboring Brownsville, Texas, in search of low-rent diversions like cheap boozing and poring over trinkets.
But a few of the visitors, curious about the dark side of the border, inquire about narcoturismo (drug-trafficking tourism) - which involves visiting the sites where traffickers carried out their dirty deeds and eventually flamed out in battles with law enforcement officials.

"People come here asking about tours all the time," Hinojosa said on a quiet Monday morning, adding that he charges US$60 for narco-inspired excursions.

With drug cartel violence rife in many destinations frequented by foreigners - the northern border region, and resort areas like Acapulco and Mazatlán - some enterprising taxi drivers are cashing in on tourists´ morbid curiosity, leading informal tours to once-blood-soaked locales made infamous during the ongoing war on drugs.

While not well publicized, taxi drivers in Matamoros, a city of 450,000, report fielding queries about jaunts to the neighborhood where former Gulf cartel boss Osiel Cárdenas Guillén was apprehended.

They´ve also taken passengers to Santa Elena, the site of a ranch that was home to a group of narcosatánicos (narco-Satanists) under the sway of Cuban-American drug kingpin Adolfo de Jesús Constanza - people that Hinojosa said "had a screw loose." (The narcosatánicos carried out ritual sacrifices and smuggled marijuana until they were busted in 1989.)

Thankfully for Matamoros, the worst of its brushes with narco-violence appears to be past - unlike Nuevo Laredo, which still suffers from ongoing turf battles and assassinations.

Many taxi drivers said tourists have little to worry about, but they also cautioned that problems still linger out of sight.

"If you don´t get involved in (the drug-trafficking) business, you won´t have any problems," Mario Hinojosa said.

On the eve of spring break, Matamoros seemed placid and tidy, spare the drunken yahoos in oversized sombreros heading back to Brownsville after a night on the town. The tourist office proudly promotes the Mercado de Juárez, nearby Playa Bagdad and the well-curated Museo de Arte Contemporáneo de Tamaulipas.

But when asked of the existence of narcoturismo in Matamoros, an official at the state tourism office expressed horror - as if such things would ever occur in her hometown - and declined comment.

Tour guide Santiago Villanueva, who operates out of a green-and-white maintenance shed on the main drag coming from the border crossing, scoffed at the suggestion in a Grupo Reforma story that narcoturismo was popular in Matamoros. Brandishing a union-issued credential and wearing a green cap that read: "Tour Guide," he emphatically called the article "Mercadotecnia"(Marketing) - scribbling the word in bold letters above a copy of the story. While he didn´t deny the presence of narcoturismo, he said such stories were just a scheme to lure the wrong kind of tourism into Matamoros.

"It´s not just a problem here, but all over the world," he added, pointing to the Branch Davidian compound in Waco, Texas, scene of a botched 1993 raid, as a notorious place that attracts visitors.

Just up the street from Villanueva´s shed, Taxi driver Alfonso Tirado sometimes gives narco tours, but not as often as before. He failed to see the appeal of such trips.

"You can go, but there´s nothing to see out there ... maybe a few crosses," he said, explaining that Santa Elena is mostly abandoned and overgrown with weeds.

He also defended Matamoros as a reasonably safe spot to visit during the daytime.

"If you go to Ciudad Juárez [a border town where more than 300 women have been murdered since 1993] you won´t see people walking around like here," he commented.

Fewer tourists are coming to Matamoros than previously, according to most taxi drivers, although some thrillseekers are now asking about different novelty tours - like a trip to the wrong side of the tracks.

"They often want to see the poor barrios," Mario Hinojosa explained. They don´t believe such poverty really exists."

It sadly does exist - just like narcoturismo.

UPDATE: A short version of this also ran in The Globe and Mail.

14 March 2007

Weavers struggle with drop in tourism

Weaver in Teotitlan del Valle, Oaxaca

Last year's Oaxaca teachers' strike diminished tourism in the southern state - not just in the capital, but also in the numerous artisan pueblos of the Central Valley. I visited Oaxaca in late January and spent some time in Teotitlan del Valle, a Zapotec Indian community, where most of the population weaves rugs. Tourism boosted fortunes in Teotitlan over the past 20 years, but with no tourists last year, an estimated 25 percent of the population left for the United States.

Here's what ran in today's Miami Herald, Mexico Edition: http://www.eluniversal.com.mx/miami/23781.html

Update: Teotitlan weaver Luis Lazo Mendoza launched a website: http://www.luislazomendoza.com/ his work is impressive - especially the attention to detail.

19 May 2005

Rebelde with a cause - Rebelde en Canada

Rebelde

Hot Mexican TV soap opera becomes an ad for Alberta tourism

By David Agren

When Lorena Rochin, a university student in Guadalajara, Mexico, flipped on her television set recently to watch her favourite telenovela (soap opera), images of the snow-capped Canadian Rockies flashed across the screen.

"It's gorgeous," she says of the Lake Louise scenery, used as a backdrop for a clandestine make-out scene.

Through a partnership deal with the Canadian Tourism Commission, the hit teen telenovela Rebelde (Rebel in English) filmed episodes in Calgary and the Canadian Rockies in early March, which aired in Mexico in late April.

The show is so popular, even guys are into it, says Rochin. "(At least) 80 per cent of my friends watch it."

The show's success and audience demographics captured the attention of the Canadian Tourism Commission, which saw it as a vehicle to launch Canada's immense popularity to even greater heights in Mexico.

"Rebelde has a very nice peculiarity… middle classes are watching, also (upper-class) Mexicans, including parents," says Jorge Morfin Stoopen, Mexican director for the Canadian Tourism Commission, who is based in Mexico City.

More than 10 million Mexicans watch the show weekly and it's aired throughout Latin America. "This is exactly the target we are looking for," says Morfin Stoopen.

More than 173,000 Mexicans visited Canada in 2004, making it the nation's sixth largest source of tourists. "In 2004 we increased our number of Mexican travellers to Canada by 22 per cent," says Morfin Stoopen. "For Canada, Mexico is a very important market."

In the Canadian-made episodes, Rebelde actors frolicked in powdery snow, skied in the Rockies and rode on dogsleds. Along with capturing Alberta landmarks like the Banff Springs Hotel, Lake Louise and downtown Calgary in Rebelde episodes, cast members posed for Maxim-style photo shoots – complete with bikinis and fur coats – and filmed a music video.

Some of the cast members recently formed a pop group called RBD, whose sappy hits top the Mexican pop charts. In Alberta, the RBD members donned western duds for their videos: jeans and leather trench coats for the guys and a pink cowboy hat for the female lead singer. The show's theme song is incessantly played on the radio and in clubs in Mexico.

Set in an exclusive private school, the show captures the melodramatic antics of teenagers often locked in class-driven feuds and delivers a heaping dose of eye candy in nearly every scene.

Take, for example, Diego, a baby-faced kid whose dad thought his son was gay.

"He's super hot," gushes Rochin, adding she would watch the show less often if Diego weren’t a cast member. In a typical telenovela twist, the father set his son up with his trophy girlfriend – who, says Rochin, "looked like a slut" – to ensure Diego wasn't gay. Predictably, the pair fell for each other, creating a rather bizarre love triangle.

Rebelde also exposes class schisms in Mexican society, pitting the fresas – snobs from rich families – against the becados (scholarship winners). Never mind the nacos, the newly rich who try too hard to fit in with the old-money set and come across as gauche in the process.

Rebelde naturally draws comparisons to popular teen series like Beverly Hills 90210, Dawson's Creek and The OC, but surpasses them all in sheer tackiness. Only in a telenovela would the school uniforms consist of short denim skirts, super high boots, white- or blue-collared shirts, red neckties and jackets for the girls. The guys' uniforms, which feature a similar necktie and jacket combination, are somewhat bland in comparison. Even the heartthrob teacher resembles a rebel, with his long hair and casual work attire.

Besides the racy plot lines, the show sets trends for young Mexicans. Shortly after premièring last fall, guys began wearing red ties similar to the show's school uniforms. Girls put star stickers on their foreheads, mimicking Mia, Rebelde's lead fresa. Both genders began sporting yellow Lance Armstrong Livestrong bracelets after some characters on the show donned the bands.

Canadian Tourism Commission officials expect to capitalize on the show's incredible trend-setting ability, increasing Canada's lustre among young Mexicans, who already possess positive attitudes towards the country.

In a recently published magazine profile, Diego – played by Christopher Uckermann – called Calgary his favourite city. After reading the piece, Rochin says, "It's my favourite (city), too. That's where I'm going next year."

Actually, her student exchange will land her in Edmonton in January.


Published in FFWD (Calgary).

UPDATE: Rebelde went off the air in Mexico, but it continues in other countries.